Poppy's family lives on the coast of Maine. Most mornings she hears lobster boats heading out to sea. Poppy's family always says — lobstering is an honorable tradition. One day at sunrise, Poppy's Dad asks if she would like to check out some lobster traps with him. During her adventure, she learns there's more to lobstering than hauling and checking the traps. Lobstermen also help protect the ocean.
Read along to find out how one small act (and one small person) can make a difference.
5% of sales will go to the Gulf of Maine Research Institute (GMRI), who is dedicated to the resilience of the Gulf of Maine ecosystem and the communities that depend on it.
To bring you the freshest, best-tasting Maine seafood
To show transparency up and down the food chain
To use our brand to do good for our communities and the environment
We believe that running a business comes with responsibility—to our customers, to our team members, and to the communities in which we operate. We promise to always do our best by you and for you. After all, it’s the Maine way.